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And the Cherry On Top.

The maraschino cherry is one of the most artificial food stuffs around. I suspect it rivals even twinkies for being able to survive forever.
The modern maraschino cherry is soaked in a salt brine to remove its natural color and flavoring. They are then pitted and soaked in a sweetener for around a month. The final step of dipping in artificial coloring gives the modern maraschino its overly brilliant red color (or any other color desired).
The FDA's definition of a maraschino cherry denotes this artificial process: "The term "Maraschino Cherries" is regarded as the common or usual name of an article consisting of cherries which have been dyed red, impregnated with sugar and packed in a sugar sirup flavored with oil of bitter almonds or a similar flavor."
So I guess what we use is not a maraschino cherry, since this is not what you get at Lofty Pursuits. Our cherries are produced by Tillen Farms who make the best organic maraschino cherries. They are all natural, naturally flavored, never bleached. The added color comes from beet juice and the juice of a very red variety of carrot. The color is not as bring as the artificial cherries, but the taste is wonderful. These are the best tasting maraschino cherries around, and of course they are what we use at the soda fountain in Lofty Pursuits. Organic, vegan, and yummy.
Come on in and try a sundae topped with the best tasting cherry available.
Here is the ingredient list:
Cherries, water, sugar, vegetable and fruit concentrate (color), natural flavor.

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